Distribution

Distribution of a magazine is usually through print copies, but sometimes it is featured online. The most effective way to sell/distribute a magazine would be through paper copies, since typically when you think of a magazine you think of a physical copy. The best ways for promotion of a new magazine being distributed is through social media. Considering there are over 25 million published magazines in the world, it could be hard to successfully distribute a magazine. The first option in distributing a magazine online is making a website to publish it on. If the magazine is a company that has multiple releases, there is most likely already a website (websites such as Scholastic, Sports Illustrated, National Geographic, etc.). Many other websites such as Forbes, and Dicks Sporting promote other magazines that have similar products to theirs. Stores across the world have magazine sections and sell almost all popular magazines.


For my magazine in particular being focused on Florida, many local/small stores would be willing to sell this magazine since it is relevant to the location of the store, Florida. Hotel lobbies, especially the Ritz Carlton would also be an effective way to distribute a magazine also since the majority of the people in hotels are visiting/vacationing.

The typical cost of a magazine add for a small local magazine is $500 (although some can get up to $20,000). Companies such as Target, Walmart, and Wallgreens will pay for ads and promotions in magazines, but also put the magazine in the store, which remakes the profit used to buy the ad. This being said, it is a very efficient way to gain a somewhat partnership between a magazine and a company during distribution.

In this magazine titled 'Florida Insider' it once again shows a family, with a small child running through the water and looks like he is enjoying himself. This magazine is targeting families with children, and most likely people who don't live on the water.