Some of the common conventions i used were generic fonts for my title (Birch Std) and a separate font for my body paragraph texts. During my research I found some pretty basic fonts and layouts that are commonly used in travel magazines, so I didn't really do anything unconventional besides putting borders around my pictures, which I found is pretty uncommon on travel magazines in particular.
For social groups, my magazine mostly represents the wealthy, considering the places mentioned are fairly expensive to live in. Considering race and gender, it doesn't really matter with this magazine. the activities listed are not targeting a certain race or gender, rather just families in general.