CCR Draft 2 - Engaging With Audiences

To engage with audiences, I made it seem like something that all families can enjoy, rather than focusing on a certain group of people. The magazine makes it clear that in Florida there are activities for you no matter what you are into, and there are restaurants that suit anyone. The main goal was to attract people to the locations mention in the magazine, so I tried to make it appealing to everyone. As far as specific audiences, the magazine will most likely appeal to families with children (more specifically that live at home).

CCR Draft 1 - Conventions and Social Groups

Some of the common conventions i used were generic fonts for my title (Birch Std) and a separate  font for my body paragraph texts. During my research I found some pretty basic fonts and layouts that are commonly used in travel magazines, so I didn't really do anything unconventional besides putting borders around my pictures, which I found is pretty uncommon on travel magazines in particular.

For social groups, my magazine mostly represents the wealthy, considering the places mentioned are fairly expensive to live in. Considering race and gender, it doesn't really matter with this magazine. the activities listed are not targeting a certain race or gender, rather just families in general.

Quarter 3 submission

Comments- 

When re-uploading the images, I realized that I was still not able to re-crop the images properly. I think the turn out was still fine though.

Distribution

Distribution of a magazine is usually through print copies, but sometimes it is featured online. The most effective way to sell/distribute a magazine would be through paper copies, since typically when you think of a magazine you think of a physical copy. The best ways for promotion of a new magazine being distributed is through social media. Considering there are over 25 million published magazines in the world, it could be hard to successfully distribute a magazine. The first option in distributing a magazine online is making a website to publish it on. If the magazine is a company that has multiple releases, there is most likely already a website (websites such as Scholastic, Sports Illustrated, National Geographic, etc.). Many other websites such as Forbes, and Dicks Sporting promote other magazines that have similar products to theirs. Stores across the world have magazine sections and sell almost all popular magazines.


For my magazine in particular being focused on Florida, many local/small stores would be willing to sell this magazine since it is relevant to the location of the store, Florida. Hotel lobbies, especially the Ritz Carlton would also be an effective way to distribute a magazine also since the majority of the people in hotels are visiting/vacationing.

The typical cost of a magazine add for a small local magazine is $500 (although some can get up to $20,000). Companies such as Target, Walmart, and Wallgreens will pay for ads and promotions in magazines, but also put the magazine in the store, which remakes the profit used to buy the ad. This being said, it is a very efficient way to gain a somewhat partnership between a magazine and a company during distribution.

In this magazine titled 'Florida Insider' it once again shows a family, with a small child running through the water and looks like he is enjoying himself. This magazine is targeting families with children, and most likely people who don't live on the water.

Marketing

To market my product, the most effective forms of marketing would be print ads, social media and TV commercials. The most effective out of those three would be social media. Through popular hashtags related to my magazine, I could easily promote my magazine. Social media sites such as Instagram and twitter would be a good way to promote/market the product. The hashtags: #travelflorida and #florida are extremely popular, and would be good for marketing.